Extensive experience in developing sponsorship strategies for culture, media and leisure.
- Advised The Department of Culture, Media and Sport.
- Wrote for Arts and Business their guide to – “Measuring and Evaluating Arts Sponsorship”.
- Our consultants worked on the development of the UK Arts Council’s Visual Arts Marketing Policy and created the Arts Council’s sponsorship strategy. We also took a very active role in establishing the Arts Council’s Sponsorship Department.
- We wrote the strategy, and delivered £1.7 million in secondary sponsorship alone for the London Eye.
- Worked with the Tussauds Group and acquired £1.24 million in sponsorship from Ribena, £2.56 million from Coca-Cola and £1.5 million from Cadburys for sponsorship rights at Alton Towers, Thorpe Park and Chessington World of Adventures.
Leisure Attractions
- BALPA (The British Association of Leisure Parks, Piers and Attractions)
- BIAZA (British and Irish Association of Zoos and Aquariums)
- Bristol Zoo
- Capital Karts
- Chester Zoo
- Edinburgh Zoo
- KidZania
- LEGOLAND Windsor
- Olympic Legacy Park
Cultural Venues
- Aberdeen: New Contemporary Art Gallery
- Alexandra Palace
- BFI London Imax
- Birmingham Hippodrome
- Colston Hall Bristol
- Criterion Theatre
- Historic Royal Palaces
- LAMDA
- Leeds Castle
- National Museums of Liverpool
- Post Office Archive & MailRail
- Science Gallery International
- Southbank Centre / Royal Festival Hall
- The Science Museum
- The Wales Millennium Centre
- UCI Cinemas
- Urbis, Manchester
- Usher Hall
Organisations
- Chocfest
- Culture Liverpool
- English Heritage
- European Year of The Brain (European Brain Council)
- Fierce Festival
- IdeasTap
- JISC
- Just for Laughs
- London Fashion Week
- London International Guitar Festival
- Park Lane Group
- Photo London
- RIBA
- South Bank Centre
- The BBC
- The British Film Commission
- The British Film Institute
- The CLA Game Fair
- The Design Council
- The Edinburgh International Television Festival
- The Mercury Music Awards
- The Royal National Scottish Orchestra
- The Society of West End Theatres
Arts programmes
- Architecture (Royal Institute of British Architects)
- Cinema (The British Film Commission, The British Film Institute and VUE Cinemas)
- Comedy (Just for Laughs)
- Dance (IdeasTap)
- Design (The Design Council)
- Fashion (London Fashion Week)
- Music (The Mercury Music Awards, Park Lane Group, Jazz Sounds)
- Painting (‘New Contemporaries’)
- Photography (Green King, IdeasTap, Photo London)
- Television (The BBC and The Edinburgh International Television Festival)
- Theatre (The Society of West End Theatres, Criterion Theatre, LAMDA)
- Video (IdeasTap)
Leisure and Culture Sponsorship Experience
Case Studies
