The EDF Energy London Eye is one of the top 3 paid for leisure attractions in the world having attracted over 40,000,0000 visitors since opening 11 years ago. Dominating London’s skyline it has captured the public’s imagination and it is now the world’s icon for contemporary London.
Key requirements laid out to BSD were that any activity should be clearly branded as a FCIT initiative, it should not be London-centric and must provide high quality corporate hospitality opportunities. BDS worked with FCIT to identify the key geographic regions and also profiled the client base to determine what activities would most resonate with them.
Our broad range of sponsorship experience, dating back to the early days of the industry, means that we are now one of the leading sponsorship consultancies in the UK, acting for both rights holders and sponsors. Staffed by passionate and dedicated industry experts we identify and deliver creative, and appropriate, strategic sponsorship solutions for our clients.
