Our Latest News
Sponsorship analysis of the IJBAAN cable car in Amsterdam
IJBAAN is an urban cable car system planned for Amsterdam, as part of an integrated public transport plan, to link the upcoming north of the city to the to the newly built Harbour City. Amsterdam is a major port for container and cruise line ships, which poses a...
BDS appointed by National Forest Company to develop Strategic Partnership Strategy
We are pleased to announce that we have been appointed by the National Forest Company (NFC) to develop a Strategic Partnership Strategy. The NFC has created the biggest English broadleaf forest the country has seen for over a thousand years. This ambitious project is...
ShowStar Boxing packs a sports sponsorship punch with BDS Sponsorship Ltd
BDS Sponsorship has been appointed by ShowStar Boxing to create and deliver the sports sponsorship sales strategy for a new series of 'white-collar' boxing matches. These exciting matches will feature some of the world’s biggest social media influencers, making the...
How UPS increased sales to fully cover the cost of their Olympic sponsorship
The world’s largest package and document delivery company, as well as one of the world’s largest airlines, UPS employed over 335,000 employees and boasted a global revenue in excess of $22bn when we worked with them on a sports sponsorship of the 1996 Summer Olympics...
London Luton Airport Ltd and the Direct Air Rail Transit
London Luton Airport Ltd has recently appointed BDS to develop a Sponsorship Strategy and Business Plan for the Direct Air Rail Transit (DART), which is due to open in 2021. The DART is a £225m investment, which will provide passengers with a more environmentally...
Young Driver
BDS has been appointed by Young Driver, the world's largest provider of driving lessons for under 17s as the sponsorship agency responsible for undertaking a Sponsorship Strategy and Business Plan. Since launching in 2009, Young Driver has delivered 600,000 lessons...
Gibraltar Vault
BDS has been appointed by the owners of Gibraltar Vault as the sponsorship agency responsible for developing a Sponsorship Strategy and Business Plan. Gibraltar Vault, which recently opened and is based in the world-famous Rock of Gibraltar, is home to the largest...
Jeff Wayne’s The War of the Worlds: The Immersive Theatre Experience
BDS has recently been employed by the producers of a brand new and cutting-edge, multi-sensory interpretation of Jeff Wayne’s “The War of the Worlds”. Opening in May and located in Leadenhall in the heart of London’s financial centre, this totally new and...
The British Equestrian Federation (BEF) employ BDS
BDS have been employed by the British Equestrian Federation (BEF) to advise on BEF’s brand sponsorship programme. BEF is the National Governing Body for all equestrian sports (excluding horse racing) in the UK. It represents 19 equestrian member bodies including...
Sheffield Wednesday FC
BDS have been appointed by SWFC to undertake some consultancy regarding a potential new sponsorship initiative.
One Healthcare Official Medical Partnership with Watford Football Club
BDS Sponsorship are delighted to announce their arrangement of a new official medical partnership on behalf of One Healthcare - One Hatfield Hospital becoming the Official Supplier of Medical Services to Watford Football Club. As part of the partnership the club will...
World Bowls Tour
BDS have recently been employed by World Bowls Tour as the sponsorship agency responsible for developing a sponsorship strategy and undertaking sponsorship sales. The World Bowls Tour was established in 1979 and today comprises five of the world’s leading live...
