This is part of short series of articles taken from the world’s first Management Report on Sponsorship written by Richard Busby of BDS Sponsorship and published by the Financial Times. These iconic case studies are on sponsorship programs that have taken place...
Editorial note: The following historical case study reveals the results of sports sponsorship when compared with advertising. Originally part of a management report published by the FT and authored by Richard Busby, the CEO of BDS Sponsorship, this case study does not...
The world’s largest package and document delivery company, as well as one of the world’s largest airlines, UPS employed over 335,000 employees and boasted a global revenue in excess of $22bn when we worked with them on a sports sponsorship of the 1996 Summer Olympics...
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