A place where business and sport intersect in uniquely interesting ways, Japan provides an interesting market for sponsorship opportunities. Indeed, with a sports engagement rate of 68%, a brand loyalty rate of 84%, and a sports sponsorship market growing year on...
Sponsorships are a cornerstone of marketing, but one common pitfall is the lack of proper measurement to ensure the sponsorship yields the optimum return on investment. Here’s how you can ensure your sponsorship can reach new heights: 1. Set Clear Objectives An...
Far too many prospective sponsors fail before they contact anyone. The optimum way to obtain a sponsor is to get your sponsor proposition and sponsorship deck right before you approach anyone. This is not easy; preparatory work can often take a number of weeks. The...
Crowd Sports, part of Crowd Network, partners with world-class athletes to create world-class podcasts, such as For the Love of Rugby (with Ben Youngs and Dan Cole), FC Bullard, Geraint Thomas Cycling Club and, in Comedy, Joe Marler’s Things People Do. Collaborating...
BDS has worked very closely with the Farnborough International Airshow on building a comprehensive sponsorship strategy based around the FIA’s coveted position in the aerospace industry and ensuring optimal prospect revenue, retention and future expansion. The...
Along with the British Photography Awards, BDS has developed a powerful sponsorship strategy in the form of a year-round event. In partnership with Samsung, the Mobile Photography Awards invites phone users to submit their photographs for the chance to win Samsung...
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