City Cruises
City Cruises Advertising opportunities on the Thames Evaluating Naming Rights With over 4 million passengers and 17 boats, City Cruises offered a unique opportunity for a brand to become an iconic part of London. We evaluated naming rights as well as the potential to...
ASDA
ASDA Sponsorship strategy and activation Activating shopper behaviour for a leading retailer to connect with consumers. ASDA wanted to increase store traffic and encourage longer store visits. ASDA researched consumer shopping behaviour and found that there were...
British Airways London Eye
British Airways London Eye Sponsorship strategy and partnership/sales Our work with British Airways London Eye illustrates how sponsorship can enhance the visitor experience. BDS both created the sponsorship strategy and undertook sponsorship sales for the British...
Department of Health: Smoking Cessation Programme
Department of Health: Smoking Cessation Programme Sponsorship strategy and activation The Department of Health wanted to promote cessation of tobacco in the workplace and an NHS screensaver. Tobacco in the Workplace Initiative Brief To find eight companies to take...Case Studies
