Our work with British Airways London Eye illustrates how sponsorship can enhance the visitor experience.
BDS both created the sponsorship strategy and undertook sponsorship sales for the British Airways London Eye, securing a range of sponsors including Panasonic, Nikon, and others such as soft drink, ice cream, and sunglasses companies.
BDS also brought on board the Institute of Chartered Mechanical Engineers as the sponsor of the British Airways London Eye schools educational program.
Case Studies
- University College London Hospital
- London City Airport and Bloomberg
- Shell – Make the Future Live
- Land Rover Experience at Bluewater
- Emirates Cable Car and TFL
- Hampden Stadium sponsored by BT Scotland
- City Cruises
- ASDA
- British Airways London Eye
- Department of Health: Smoking Cessation Programme
- DART – Luton Airport Rapid Transport System
- Wembley Stadium “End of an Era”
- Department of Health: Travel Communication Programme
Official Partners
MILLION Sponsorship
MILLION Marketing support
Related Case Studies
