BDS Sponsorship has been appointed as the Global Sponsorship Advisor to Informa, the world’s largest exhibition company. In this capacity, BDS is developing a best practice approach to sponsorship, to be adopted across the Group, with the objective of very significantly increasing Informa group revenue and profitability.
Informa has recognised the wide variation in sponsorship income achieved by each exhibition, the need to empower their staff with greater sponsorship knowledge and the overall importance of sponsorship income when viewed as a largely untapped area of potential growth.
By expanding, and indeed redefining, the customer offer as well as the customer journey and the delivery processes, BDS is providing Informa with the strategic intelligence they need to optimise revenue from the sponsorship opportunities available to them at the many exhibitions they organise each year.
Bringing an abundance of experience to this strategic partnership, BDS is excited to work alongside Informa to ensure they’re able to take advantage of the most exciting and lucrative sponsorship opportunities available to them.
To find out more about how BDS can provide support to your business or organisation, identifying the most powerful sponsorship opportunities and how to use them to the greatest effect, be sure to get in touch today.
Last Updated on October 2, 2024
