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Measuring the Effectiveness of Sponsorships
Sponsorships are a cornerstone of marketing, but one common pitfall is the lack of proper measurement to ensure the sponsorship yields the optimum return on investment. Here’s how you can ensure your sponsorship can reach new heights: 1. Set Clear Objectives An...
Sponsorship Success: How a Stellar Slide Deck Secured Samsung’s Partnership
Far too many prospective sponsors fail before they contact anyone. The optimum way to obtain a sponsor is to get your sponsor proposition and sponsorship deck right before you approach anyone. This is not easy; preparatory work can often take a number of weeks. The...
BDS is working with Crowd Network to reposition podcasts from being a media buy into a sponsorship proposition
Crowd Sports, part of Crowd Network, partners with world-class athletes to create world-class podcasts, such as For the Love of Rugby (with Ben Youngs and Dan Cole), FC Bullard, Geraint Thomas Cycling Club and, in Comedy, Joe Marler’s Things People Do. Collaborating...
Farnborough International Airshow appoints BDS Sponsorship
BDS has worked very closely with the Farnborough International Airshow on building a comprehensive sponsorship strategy based around the FIA’s coveted position in the aerospace industry and ensuring optimal prospect revenue, retention and future expansion. The...
BDS Helps Launch Innovative Awards With Sponsorship Opportunity For Samsung
Along with the British Photography Awards, BDS has developed a powerful sponsorship strategy in the form of a year-round event. In partnership with Samsung, the Mobile Photography Awards invites phone users to submit their photographs for the chance to win Samsung...
BDS Empowers S&P With Data-Driven Sponsorship Strategy
BDS has delivered a comprehensive sponsorship strategy for industry-leading experts S&P. Tasked with ensuring that the organisation becomes synonymous with energy transition, this ambitious sponsorship strategy is designed to raise awareness of S&P’s...
BDS Creates Sponsorship Strategy for England Squash
Working with the national governing body of squash, BDS is proud to have developed a sponsorship strategy for England Squash. Specially designed to raise the profile of the organisation and improve the visibility of the partnership opportunities available to potential...
BDS appointed as Global Sponsorship Consultant to Informa: the World’s Largest Exhibition Company
BDS Sponsorship has been appointed as the Global Sponsorship Advisor to Informa, the world’s largest exhibition company. In this capacity, BDS is developing a best practice approach to sponsorship, to be adopted across the Group, with the objective of very...
Richard Busby on Balanced Ambition Podcast: Innovation in the Global Sponsorship Industry
Richard Busby Joins the Balanced Ambition Podcast to discuss his many years in the Sponsorship Industry. A journey that has led him to be seen today as one of the leading innovators and pathfinders in the Global Sponsorship industry. Earlier this week, Richard Busby...
BDS Creates Sponsorship Strategy for The International Chamber of Commerce
Setting out to increase the revenue and profit margin from sponsorship activities with the ICC, BDS is currently building a strategy which enables the organisation to better identify opportunities with new and existing clients. Born out of extensive research, the...
Rocketing to Success: New Sponsorship Strategy for Orbex Developed in Partnership with BDS Sponsorship
Appointed by the pioneering aerospace company Orbex to develop a sponsorship strategy and road map for securing new partners, BDS Sponsorship identified a series of significant opportunities that will enable the organisation to generate additional revenue. In addition...
BDS Sponsorship Identifies Opportunities for Bournemouth Christmas Lights Event
With vast experience in identifying sponsorship opportunities for event organisers, BDS was excited to work alongside the organisers for the Bournemouth Christmas Lights Event to create a strategy that enables them to attract valuable sponsors. Assembling a...
