Along with the British Photography Awards, BDS has developed a powerful sponsorship strategy in the form of a year-round event. In partnership with Samsung, the Mobile Photography Awards invites phone users to submit their photographs for the chance to win Samsung handsets. Currently open to all UK residents, BDS and the BPA created the concept of the awards before approaching Samsung as a key strategic partner. Generating a significant amount of interest, the competition received 35,000 entries in just six weeks.
Reflecting on the experience of working alongside BDS, Samsung described how:
“BDS has been an amazing strategic partner from the start. They helped us understand the finer points of finding value within our own organisation and how to approach third parties to recognise that value! They are a professional team and seem to really enjoy getting under the skin of a project and finding out where it ‘belongs’ in the sponsorship landscape. They have a lot of experience in the sector and it really shows in their back catalogue of successes.”
With opportunities to grow the reach of the competition into other international territories, the competition is a fantastic example of how sponsorship strategies can enable organisations to reach and engage with existing and new customers.
To find out how BDS can help identify and implement sponsorship strategies for your organisation, be sure to get in touch with a member of our team today.
Photo by Kelly Sikkema on Unsplash
Last Updated on September 20, 2024
